Synchronization
Kemtac - Clothing Brand
Kemtac is a high-end clothing brand specializing in minimalist, premium-quality apparel for both men and women. Their brand philosophy is rooted in timeless design, sustainable materials, and a commitment to craftsmanship.
Project Category
Brand DesignDuration
Location
NigeriaThe Challenge
Kemtac’s existing website presented several challenges that hindered their ability to grow online. The site lacked a cohesive brand identity, with inconsistent visuals and typography that didn’t align with their minimalist aesthetic. Their product pages were underwhelming, with low-quality images and limited descriptions that failed to convey the craftsmanship behind each item. Additionally, user experience (UX) issues made it difficult for visitors to navigate the site or discover new collections. The checkout process was cumbersome, leading to a high cart abandonment rate. Compounding the problem was poor search engine optimization (SEO), which limited Kemtac’s visibility in searches for high-end minimalist apparel. These challenges made it difficult for the brand to scale its online sales and expand its customer base.
The Solution
High-resolution, editorial-style product photography was integrated throughout the site, showcasing the quality and design of each item. Lifestyle images demonstrated how the clothing could be worn, creating a more aspirational experience for visitors.
The Impact
Online sales rose by 40% in the first three months after the site relaunch, with a significant drop in cart abandonment due to the improved checkout experience. Stronger. Kemtac’s online presence now mirrored their brand’s minimalist luxury, enhancing credibility and attracting new customers. Visitors spent more time on the site, exploring new collections and reading product details, which increased average session duration by 30%.
Kemtac’s leadership team was highly satisfied with the website transformation. They praised our ability to capture the brand’s essence and translate it into an elegant, functional digital experience. The product photography and improved navigation were particularly highlighted as game-changers for the brand’s online strategy.
OwnerClient
